It all started on NBC’s Thanksgiving Day Parade, with a Po balloon flying through the streets of NYC, followed by Black inviting Viola Davis and Awkwafina to the franchise on TikTok in mid-December. The first Kung Fu Panda 4 trailer dropped on December 13, followed by a custom trailer of Po in a desert landscape for Dune: Part Two, all building to 400M views for the fourthquel’s trailers. Uni was in it to win it with this property, and it was a no-brainer for them to take through its NBCUni Symphony program, which markets the movie throughout all verticals of the conglom from Xfinity cable boxes to theme parks. The Jack Black-voiced franchise also brought out a big 18-34 quotient and, despite the fourthquel being years later, that fanboy segment, older and younger, continued to be vibrant for the IP with ages 18-34 accounting for 48% of the audience and 18-24 at 27%. ![]() When the original Kung Fu Panda opened to $60.2M in 2008, the 3D of it all was being pushed. Will the trend continue? While it appears there’s some momentum at the spring box office with Gil Kenan’s Ghostbusters: Frozen Empire around the corner, by the time we get to the beginning of April, it will be pretty hard to comp to last year’s Super Mario Bros Movie first weekend, which saw $204.7M for all films. ![]() ![]() Together with the second weekend of Dune: Part Two ( $46.2M, -44%, an awesome hold due to those Imax/PLFs, running total of $157.2M), the entire marketplace at $138.1M saw its first up weekend for 2024 from 2023 at +15%. ‘Kung Fu Panda 4’ Trailer: Jack Black Is Back In Latest Installment Of $1.8B Franchise
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